180-Second Exercise: Generational Shifts
August 1, 2024
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Every generation is different, and businesses must constantly evolve to meet changing customer preferences. Millennials and older Gen Zs have been using financial services for a while. For this 180-second thinking exercise, consider Gen Alpha. Born between 2010 and the present, they will be the next big generational topic.
As a reminder, 180-second exercises are a great way to brainstorm and help prepare for an uncertain future. The idea is to be fast and creative – make sure analysis of your ideas doesn’t stifle your imagination.
Set a timer for 180 seconds and have your team imagine as many unique aspects of Gen Alpha as possible. What behaviors and preferences will this generation exhibit?
During the debrief, identify trends in the answers. What path will your organization need to be on to win the business of your imagined Gen Alpha?
