As margins shrink and competition increases, credit unions find themselves in a tougher environment than in years past. New ideas may provide a path to improved profitability, but some credit unions shy away from the additional expense. Launching new products, services, marketing campaigns, etc. can be expensive and time consuming. Consider doing a small test […]
Many credit unions are increasing the number of “What-Ifs” they run. It is important that decision-makers do a gut check on the results being presented. It is also important to understand that various modeling methodologies may need to be used to ensure appropriate evaluation of the decision. Take, for instance, a decision to expand auto lending […]
This seems like a simple question with a simple answer. Far from simple, we often find that when we ask this of credit unions, it leads to great strategic discussion about who the credit union is serving versus who the credit union wants to serve, as well as how. Value can generally be funneled into […]
According to a recent Wall Street Journal article (‘Free’ Checking Costs More, 9/24/12), “free” checking accounts are on the decline. The article cites a Bankrate survey of banks indicating that just 39% of non-interest checking accounts are free to all customers, down from a peak of 76% just a few years ago in 2009. Banks […]
